Goal Setting for the New Year!

September 20, 2018

Planning for New Year

Are wondering where 2018 has gone?  How is it September?  Are you starting to think about what your goals are for new year?  What will 2019 bring?  As the new year comes into focus, we are all inspired to make changes in our lives, but it can be tough to figure out the best way to get started. You want to begin on the right foot, but you don’t want to take on too overwhelming of a task. It can be difficult to settle on a goal to pursue.

Below are a number of goals to improve everything from your money management strategies to work-life balance.  Take a look and see what you want on your list in 2019!


  1.  Get your budget up to par. Start by making a monthly budget, and know what goes into those expenses back to front.
  2.  Improve your credit. Know your company’s credit. It is a valuable stat to have on hand and it speaks to your credibility when working with vendors or getting a loan.
  3. Cut costs. Brush up on your business model and your day-to-day processes. Explore whether there are ways  you can streamline or cut costs
  4. Worry less about financial setbacks. Set up an account for an emergency fund. In addition to your savings and checking account, which you will frequently draw from for day to day purchases or major buys, start a reserve account that you won’t touch unless you’re really in a jam.
  5. Provide financial options for employees. Look into flexible spending accounts for your employees. These can cover medical expenses and transportation costs. Your employees can select an amount to deduct from their paychecks which in turn is non-taxable.


  1. Boost employee morale. Start the year by sending out a survey about employee happiness. Figure out what is working and what can be improved.
  2. Provide more support to executives.  Set up meetings with your senior staffers and department heads. Ask them what kind of help they need.
  3. Improve your interviewing practices. Ask yourself how they could be streamlined or expanded to find the best possible candidates.
  4. Attract top-notch employees. Make sure what you’re salary and benefits packages are current and competitive. Look at the other companies in the space and see how you stack up, and if it is possible to make a shift based on that information.
  5. Find great candidates for your company. Review your recruitment practices. Where are you looking for applicants? Are they meeting your requirements? Are they a good fit? Be honest with yourself about if these channels are working.

Work-life balance

  1. Catch up some rest and relaxation. Use your vacation days. You can’t come up with new ideas if you’re burned out, so look ahead at your calendar for the year and block out some time when you can go and just relax.
  2. Decrease stress levels.  If you are just starting a new venture and vacation isn’t in the cards for a bit, schedule in set breaks to get up and step away from your work. It can even be as simple as a walk around the block.
  3. Focus more. Turn off your phone notifications. If you can’t check that tweet or that email as soon as it arrives, the world won’t come to an end — we promise.
  4. Embrace your hobbies. Is there something that you love to do that you just haven’t had time for? Revive that pastime, even if it’s only for 30 minutes before or after work.
  5. Say ‘no’ more often. Remember that it is okay to say no to something or reschedule. Nothing is set in stone, and if you can’t swing something, know that it isn’t a personal failing.
  6. Think more about your health. It’s important to keep current with your health. No one loves going to the doctor, but if you don’t have your health it’s hard to be able to focus on accomplishing the things you want.
  7. Maintain your personal relationships. If you are crazy busy and at the beginning of launching a new company, your friends and family will understand. But that doesn’t mean you have to ignore these relationships. Grab a coffee with a friend on the way to a meeting or go grocery shopping with your mom. Even a few minutes to remind you that you aren’t alone can go a long way.
  8. Get more sleep. Take your gadgets out of your room, don’t work in bed, just let your bedroom be a place where you can feel rested and rejuvenated.
  9. Become physically active. Find an exercise routine that you like and start slow.
  10. Get outside your comfort zone. You can start of feel stagnant if you always do the same thing. On a weekend, go visit someplace new, like a museum or restaurant that’s off the beaten track. You don’t have to go bungee jumping (unless, of course, you want to), but don’t forget to step a little outside of yourself. You never know where you will find new ideas.

Self-improvement and growth

  1. Start a journal. It can be about whatever you want — fears, dreams, goals, a list of all the dogs you see in your neighborhood — but just get it down on paper. You never know what you might find.
  2. Become more invaluable at your job. Learn a new skill that you can apply to your job. You’ll meet new people and expand your repertoire
  3. Connect with a VIP. Think about who you admire in your field and reach out to them.
  4. Become a mentor. Share your expertise and help someone achieve their goals
  5. Volunteer.  Find a cause that you care about and donate your time.
  6. Get out of your comfort zone. Do something that scares you in the context of your career. Dread networking events? Avoid public speaking like the plague. Don’t underestimate what you can do.
  7. Expand your network. Talk with people in different fields. You can learn something about your own work that you didn’t expect.


  1. Get more customers. Have a company wide discussion about who your customer is. Is there a group of people you are missing? Think about how to reach out to them.
  2. Plan your marketing calendar. Look back at last year’s marketing campaign calendar. Are there times of year that were really impactful? If so, think about what you can do to capitalize on them.
  3. Improve customer engagement. Figure out the channels your customers frequent the most and work on developing a strategy that connects with them there.